Reference
37953
Type
Permanent
Location
London
Category
CRM

Personal Profile

Experienced campaign specialist who thrives working in a fast-paced environment on multiple projects managing her time and work load concisely. A performance-driven individual who meticulously ensures all campaigns are executed on time and in the correct manner keeping all key stakeholders informed throughout. A student at heart who is eager to learn new tools and develop her skills further; as well as to share her knowledge and learnings across the business.

Key Skills

  • Able to execute various types of one-time send/recurring/triggered campaigns on the following Marketing Automation tools (ESP) – CheetahMail, Experian CCMP and Selligent.
  • Basic/intermediate HTML knowledge.
  • Good experience testing lifecycle journeys from customer’s perspective.
  • Strong presentation skills, both orally and in writing as is confident discussing technical topics to a non-technical audience with good effect.

 

Career History

 

Deployment Specialist

Telecommunications Company – St. Pauls, London (May 2017 – Present)

 

Achievements and responsibilities:

  • Monthly Exceptional Award – February 2018

 

Working closely with the Marketing teams and external agencies to optimize campaigns and contact strategies. Owning all the data specifications, targeting and delivery in order to deliver highly dynamic and personalized campaigns for a specific line of business.

 

This would involve the technical set-up and deployment of digital campaigns using industry tools such as IBM Unica and Selligent.

 

 

Quality Control Analyst

Creative Digital Agency – Westminster, London (March 2016 – April 2017)

 

Achievements and responsibilities:

  • EOTM Spot Prize Winner – July 2016
  • EOTM Second Runner Up – August 2016

 

Working in an AGILE environment with both internal and external clients by gathering detailed delivery requirements for solution design/desired outputs for highly dynamic campaigns and incorporating this into an internal brief to run through with the development teams.

 

Ensuring all campaigns are tested thoroughly from a customer perspective before running through with key stakeholders prior to deployment. Working alongside the accounts and projects team to deliver campaign performance in project retrospectives with clients and/or external agencies.

 

Campaign Executive

OgilvyOne, WPP – Canary Wharf, London (January 2015 – March 2016)

 

Achievements and responsibilities:

  • EOTM Spot Prize Winner – April 2015

 

Working with both the client data and marketing team as well as internal account teams to understand the campaign requirements. Providing guidance on how best to approach dynamic campaigns prior to developing, testing and deploying both emails and direct mails.

 

 

Account Executive

Experian Marketing Services – Weybridge (January 2014 – January 2015)

 

Achievements and responsibilities:

  • Experian Marketing Forward Award – Team Recognition Award (Apr 2014)
  • Experian Marketing Forward Award – Individual Recognition Award (Oct 2014)

 

Working as part of the self-service team supporting self-service clients by troubleshooting any issues they have encountered. Training clients on how to build dynamic personalised campaigns using both CheetahMail and Cross Channel Marketing platforms.

Education

Brunel University (September 2009 – July 2013)

BSc with honours in Mathematic – 2:1

 

Leyton Sixth Form College (September 2007 – July 2009)

A-levels in Mathematics, Further Math, Physics & AS level in Chemistry

 

Central Foundation Girls School (September 2002 – July 2007)

11 GCSEs, grade A-C, including Maths and English

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