Reference
DMSE
Type
Permanent
Location
Bradford
Salary
£28,000 - £38,000/annum
Category
Marketing & Digital
Sector
Financial Services

ABOUT THIS ROLE

Northreach have partnered with a market leading established financial services company who really do make waves in the industry. They aim to put people on a path to a better everyday life by making sure their customers are at the heart of everything we do.

In this role, you will be responsible for coordinating and managing marketing campaigns through the platforms, achieving acquisition targets in line with annual budget targets. You will be managing BAU SEO and PPC performance with the aim of continually improving rankings and increasing the volume of visitors through organic search.

KEY RESPONSIBILITIES

To work across all digital recruitment disciplines:

  • To manage BAU SEO and PPC performance with the aim of continually improving rankings and increase the volume of visitors through organic search
  •  To effectively manage online acquisition campaigns in order to achieve acquisition targets in the line with the annual budget targets

 

Key responsibilities 

Coordinate and manage digital marketing campaigns through the platform tools and effective use of 3rd party agencies across the following channels:

  • Paid Search
  • Display
  • Biddable social media
  • Mobile

 

Define and use customer profiles, research and survey results to inform the digital marketing messages and campaign placements so through best endeavours, are served to the appropriate market / audience

  • Monitor campaign performance through MI and analysis, annotate this MI to propose strategy improvements
  • SEO and PPC guidance
  • Content Design
  • Coordinate and manage digital marketing campaigns
  • Ensure that all digital marketing messages, creative’s and activities are compliant with FCA and legal requirements PLUS ensure Google policy is  not compromised

THE IDEAL CANDIDATE

  • Excellent written and verbal communication skills
  • Project management skills
  • Highly numerate
  • Ability to efficiently manage several projects simultaneously
  • Creativity and understanding of design

 

Desirable:

 

  • Minimum 1 year of experience in marketing function preferably in a SEO or PPC role
  • Understanding requirements of an FCA regulated business

Personal Attributes

  • Attention to details
  • Eager to learn
  • Self-Motivated
  • Enthusiastic and passionate with interacting with customers, suppliers, partners and colleagues
  • Can do attitude

If this sounds like this is something you may be interested in please get in touch please reply below or alternatively please email me

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