Reference
656745
Type
Fixed termPermanent
Location
Bradford
Salary
£28,000 - £32,000 per annum
Category
Marketing & Digital
Sector
Financial Services

ABOUT THIS ROLE

Northreach are working with an exciting financial services business, who are in the process of launching a new and innovative product offering and business within the digital lending space and have cultivated a unique opportunity for someone with you experience and skills to join a “start-up” type environment, with the security of the backing from a FTSE250 organisation. Their aspiration is to build a strong in-house marketing team of talented individuals to help with their launch and ongoing brand and product awareness.

 

As a Digital Content Senior Executive, you’ll be responsible to deliver customer facing communications through the company’s website and social media, in line with business’ Content Management strategies. The role holder will have an excellent understanding of customer needs and will strive to improve business reputation through brand and content activities by analysing the effectiveness of the communications whilst ensuring adherence to legal and compliance regulation.

 

Initially, the position is being offered on a 12-month fixed-term contract with a possibility to extend further or convert to permanent employment

 

KEY RESPONSIBILITIES

  • Responsible for the delivery of all social media objectives by managing costs within budget parameters and ensuring work is delivered in line with SLAs and agreed targets
  • Execute social strategies which supports SEO outreach campaigns, group initiatives, adds customer value and builds company’s brand
  • Create and deliver engaging web content aligned to the company brand values to deliver and enhance our SEO long tail strategy
  • Work with the Contact Centre teams to deliver best practice customer service across social media channels
  • Ensure all communications are aligned with content management policy and appropriate communication is maintained with internal teams within the sign off and compliance processes for all activities.
  • Escalation identification and notification – Log issues with manager for inclusion in the risk log in a timely manner
  • Ensure business policy and processes reflect current practices and are adhered to (6 monthly)
  • Identify and address reputational risks within the business through the development of messaging & content, working with the wider marketing team and Group PR teams to deliver a united position
  • Build and Manage content calendar balancing customer service, brand proof points and business support activity
  • Discuss current business affairs with Subject Matter Experts, monitor social community behaviours and demographics, pulling out themes for content ideation
  • Produce a light touch monthly social media report aimed at monitoring the community, assessing engagement and feeding into the Quarterly brand health metrics
  • Work with the analytics and customer care teams to ensure social listening is in place and robust and responses are delivered in an appropriate and timely manner
  • Work with Product owners, Research team, Corporate Social Responsibility team to identify potential supporting campaigns
  • Recognise, identify, plan and execute digital content across social and web

THE IDEAL CANDIDATE

SKILLS & EXPERIENCE

 

Essential

  • Knowledge of Social Media channels
  • Microsoft Office 365
  • Design & Video editing skills
  • Copywriting and editing skills

 

Desirable

  • Adobe Social/Analytics
  • Google Analytics
  • Customer service training within the finance industry
  • Ability to deliver reports for non-technical audience.
  • Manage publishing platforms and reporting tools

 

EDUCATION

 

Essential

  • Educated to A-Level Standard

 

Desirable

  • Educated to degree level or equivalent
  • Relevant Qualification in media or communications.

 

PERSONAL ATTRIBUTES

  • Be positive and self-motivated to achieve and always looking for ways to be better everyday
  • Natural thirst for self-development and development of the team
  • Be a change and continuous improvement champion
  • Enthusiastic and passionate interacting with customers, suppliers, partners and colleagues alike
  • Flexible and has a “can do” attitude
  • Respectful to others and awareness of impact on others
  • Is a team player and understands the importance of great team dynamics
  • Acts with integrity and embraces the principle of treating customers fairly
  • Focused and driven when working to stretched goals and deadlines
  • Articulate and professional
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